We probably all tend to think of perfume or aftershave as the finishing touch to an outfit in our daily dressing routine. I’s true to say that generally I do stick fairly rigidly to a routie myself, i.e. alarm,teeth, jump into shower, apply anti wrinkle cream, body lotion, bending and stretching exercises and Pilates for 20 minutes, then back into ensuite for moisturing face cream. I love the feeling that my regular habits have formed me into a normal and almost fit human of a certain age. I also like the fact that my favourite products are perfumed with easily recognisable aroma – my body lotion doesn’t seem right without a very faint whiff of cocoa butter. My anti wrinkle is unperfumed – no matter, it does at least allow the top product to have a more sophisticated air! But once I’m dressed, hair tidy and before I have that final glance in the head to toe mirror, I engage brain and neurobiology . . . the connection between what the nostrils pick up and what the brain appreciates.